Why Your Business Needs a Digital Marketing Strategy

Why does a brand need a digital marketing strategy? Would you start a business without a business plan? Would you shop for a big Thanksgiving or Christmas dinner for 8 people without knowing what and how much you’re going to cook? A strategy will save you time and money. It is worth the investment to

Top 5 Key Skills In-Demand for Administrative Assistants

Administrative assistants, or secretaries, traditionally provided staff and administrative support. They would prepare files, organize emergency impromptu meetings, handle scheduling and billing, and organize documents. Most positions require a high school diploma or GED; some executive assistant positions may require a bachelors degree or at least some college-level experience. However, the past three years many

Public Relations Specialists Occupation Outlook Infographic

  Infographic Text: Public Relations Specialists PR specialists build mutually beneficial relationships between an organization and its target publics. They design press releases and use other communication tools to shape public perception of their organization and to increase awareness of its work and goals. Median Pay: $56,770 per year Education: Bachelor Degrees Job Outlook: Increase by

What is Public Relations?

  Have you ever observed a situation where there are so much controversy and discussion over a company or the marketing of a product and you hear someone comment, “this is such great PR for them.” When Ghostbusters (2016) came out in theaters, I scratched my head as YouTuber Comic Book Girl 19 described how

Family Pizza Crisis Management recipe

In MKTG 3660 Advertising Management class, I learned how to devise a strategy on how to manage a company’s crisis problem. The concept problem is that an angry parent went on YouTube and blamed a pizza restaurant for causing her children to have allergic reactions.

RTVF Writing: TV Commercial Concept and Script

“Leave Smelling Dignified” – Sample TV commercial script By Crystal Hollis | Summer 2010 | RTVF 2010 Introduction to RTVF Writing TARGET AUDIENCE Age: 18-25 Gender: Male (for use) and female (to buy or give as gift) Race and Ethnic Origin: Not specific Education: High school graduate; not specific Income: $5,000-$100,000; affordable for lower income

RTVF Writing: PSA Treatment

Protected Sex Public Service Announcement Treatment By Crystal Hollis | Summer 2010 | RTVF 2010 Introduction to RTVF Writing TITLE Hold on a second CONCEPT After a nice dinner and movie, Jack and Jill stops by Jack’s apartment in his car and they start making out. They are still making out as they enter Jack’s

Web 2.0: Slacktivism

Originally posted on Social Media at UNT:
Slacktivism, a combination of “Slacker” and “Activism,” is defined as a phenomenon where people do a certain action with little to no effort for the purpose of making one feel satisfaction. Slacktivist actions include changing a Facebook profile photo to a certain picture, sharing or re-blogging a message,…

Polaroid & Instagram Commercial | Advertising Concept

  Type: TV/Web Commercial Concept Class: MKTG 3660: Advertising Management | Spring 2012 Role: Camera Operator, Video Editor, research Camera: Canon T2i Editing: Adobe Premiere Pro CS5 Watch the commercial concept on YouTube. My group and I created an advertising plan for Polaroid as a class project. Presentation materials included video, print, and web advertisements.