Infographic Text: Public Relations Specialists PR specialists build mutually beneficial relationships between an organization and its target publics. They design press releases and use other communication tools to shape public […]
Have you ever observed a situation where there are so much controversy and discussion over a company or the marketing of a product and you hear someone comment, “this […]
In MKTG 3660 Advertising Management class, I learned how to devise a strategy on how to manage a company’s crisis problem. The concept problem is that an angry parent went on YouTube and blamed a pizza restaurant for causing her children to have allergic reactions.