Malls can create new values and traditions, forming a consumerist culture. Malls are able to influence people to “jump the bandwagon.” Marketing informs the consumer what material objects or services that they are lacking. A woman in the film mentioned that she dresses nicely at the mall trying to be noticed. Shopping and buying things for her pleasure did not seem to be selfish in her opinion; in pampering herself, she is “paying respect to God.”